Many entrepreneurs and investors think that crypto projects can’t capture value because they are based on open source code. The thinking goes that if you develop open source code, someone will come along and copy it, luring away your users and any potential for revenue. That doesn’t seem like a good foundation for a business.
But crypto networks do adhere to a sustainable business model, and it’s one that will be quickly familiar to those who understand the dynamics behind valuable Web 2.0 marketplaces. Like marketplace companies, crypto projects seek to create defensibility via network effects that allow for fee streams and make users reluctant to switch to a competing service.
What makes crypto unique is its potential to expand on that familiar framework. The principal innovation of crypto networks is their ability to grow network effects by enabling users to share in the value they create.
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